Established in 2000 to address the unique style of a new generation of skiers, DNA was an early leader in the newschool ski movement. For over a decade, DNA has supported the new ski culture through its sponsorship and support of athletes and film ventures.
Headquartered in Layton, Utah, the DNA staff’s love of the mountains and mountain sports provides the foundation for DNA’s philosophy: outerwear that has no boundaries. That philosophy, coupled with parent company, Descente Ltd’s excellence in the fields of textiles, design and cutting-edge development results in a product built to conquer any terrain.
